Marketing Chain for Beef Jerky Jack Links

Report Overview

The global hasty snacks market size was valued at USD 3.ix billion in 2019. The increasing demand for loftier-grade protein and intriguing flavors that provide quick free energy to on-the-go consumers is expected to expand the telescopic of hasty snacks. This snacking trend is more visible among the millennial consumer group equally they prefer snacks that are less processed, made with natural ingredients, and are available in different flavors.

Hasty snacks are trending attributable to its high-protein benefits. Consumers, especially in North America and Europe, are switching from carbohydrate-enriched snacks to more nutritional snacks. Over the past few years, consumers' preference has shifted towards healthy snacks displaying the entire list of ingredients used. Consumers adopt more than information on the packaging of the product. Clean labels, including non-GMO, gluten-free, low sodium, no artificial ingredients, minimal processing, and no antibiotics are raising trends in the industry.

Lately, snacking has go more than popular among consumers as compared to sit down meals. The growing dietary trend of shifting toward protein from carbohydrates is anticipated to atomic number 82 consumers to have more than meat than chips in the near futurity. Additionally, the availability of a wide range of flavors including habanero, teriyaki, maple, pineapple, sriracha, barbecue, pepper, and sweet cherry-red has been attracting consumers. However, ethical problems tin hinder the growth of the market for hasty snacks in some countries including India.

The growing demand for the production over the past few years has allowed both big and small companies to enter the market. International companies dealing in the food industry such as The Hershey Visitor; Conagra Brands, Inc.; and General Mills, Inc. have entered the market for jerky snacks by acquiring the existing firms. For instance, in January 2015, The Hershey Company bought KRAVE Pure Foods, Inc., producer of all-natural premium jerky. Through this acquisition, the company entered the market to tap the rapidly growing meat snacks demand. Similarly, in January 2016, General Mills, Inc. caused Ballsy Provisions, producer loftier-end animal protein. Furthermore, startups are inbound the marketplace with innovative and appealing names. This ascent number of players is expected to increase competitiveness in the market for jerky snacks.

Distribution Channel Insights

The offline distribution channel held the largest share of the jerky snacks market place in 2019 and accounted for over 75.0% of the total revenue share. Supermarkets, hypermarkets, and convenience stores are still highly preferred past regular grocery shoppers. A big number of consumers across the earth buy nutrient and beverages from traditional grocery stores or supermarkets. Withal, the online distribution channel is anticipated to aggrandize at the fastest CAGR of 7.1% from 2020 to 2027.

The growth is attributed to the expansion of the e-commerce industry and the high penetration of smartphones across the globe. As a result, the pocket-sized and middle-sized manufacturers are strengthening their distribution channels by introducing their own online platforms. Online distribution aqueduct has widened the opportunity for the manufacturers, especially for the small players. Through online platforms, companies can target better millennial consumers, ane of the largest population groups. Amazon, Dickson's Farmstand, EPIC, People'south Pick Beefiness Jerky, and Jerky.com are the prominent online retailers of the industry.

Production Insights

The beef segment dominated the market for jerky snacks with more than than 50.0% of the full revenue in 2019. These products are high in protein, minerals, and vitamins. The U.S. consumers prefer beef the nearly among the ruddy meats. Traditionally, beefiness hasty was sold as an affordable, user-friendly, flavorsome snack and was primarily bachelor at gas stations and convenience stores. Over the past few years, the demand for grass-fed beefiness has been emerging among consumers. Beef products account for more half of the acquirement share of Jack Link's Beef Jerky, the ascendant histrion of the market for jerky snacks.

Many consumers prefer beef products, as they tend to be more filling than other jerky snacks and are a better supplement for a meal. In addition, the beef products are more convenient owing to their lightweight and final for a long time. This, in turn, makes them perfect for activities such as camping ground and hiking. Some consumers favor beef products owing to their health benefits such every bit loftier protein but low fatty. These products have become a favorite source of protein for several health and fitness enthusiasts. Furthermore, the availability of the product in several flavors, including original, teriyaki, peppered, mild, and spicy, is also working as an appealing cistron for consumers.

Regional Insights

Northward America dominated the market for hasty snacks in 2019 and accounted for 50.0% of the revenue share. Every bit reported past the Simmons National Consumer Survey (NHCS) and the U.South. Census, approximately 50.0% of the U.South. population, which is nearly 160 million people, eat meat snacks and beefiness jerky regularly In U.S., hasty is one of the most popular meat appetizers. Furthermore, the majority of the adult population of the U.South. eat snacks at least in one case in a day.  This nation has the largest market for snacks in the world.

On the other hand, in Europe, the market for jerky snacks is projected to expand at the fastest growth charge per unit of 9.8% from 2020 to 2027. The growth is majorly attributed to the increasing demand for healthy protein enriched snacks along with ascent awareness of a good for you lifestyle. Frg, U.K., Luxembourg, and Belgium are the potential markets of the region. The cardinal companies have been inbound the market to grasp the growing demand for jerky snacks. For instance, in September 2017, Jack Link's Beefiness Hasty planned to open a new manufacturing facility in U.Grand. to increase product capacity.

Hasty Snacks Marketplace Share Insights

The key jerky snacks manufacturers include JACK LINK'S, LLC.; Onetime Trapper Beefiness Jerky; Oberto Snacks Inc.; The Hershey Company; General Mills Inc.; Chef's Cutting Real Jerky; Frito-Lay North America, Inc.; Tillamook Country Smoker; Conagra Brands, Inc., and The Meatsnacks Group. The manufacture is largely dominated by JACK LINK'Southward, LLC. However, over the years, new players have been entering the market considering the potential demand for jerky snacks. Land Archer Jerky Co., Perky Jerky, Fusion Jerky, The New Primal, and Arizona Drinkable Visitor are the emerging players of the jerky snacks industry.

The players of this manufacture have been launching jerky snacks highlighting their natural, artisanal, and premium origins. In March 2016, JACK LINK'Southward, LLC. acquired Grass Run Subcontract, a supplier of grass-fed beef, for its new brand Lorissa's Kitchen. This volition appeal to the health-witting and young consumers who are seeking for healthy snacks.

Report Scope

Attribute	Details
Base of operations year for estimation	2019
Actual estimates/Historical data	2016 - 2018
Forecast period	2020 - 2027
Market representation	Revenue in USD Million and CAGR from 2020 to 2027
Regional scope	N America, Europe, Asia Pacific, Central & S America, Middle East & Africa
Land scope	U.S., Germany, U.Grand., Red china, South korea, Brazil, Due south Africa
Report coverage	Revenue forecast, company share, competitive landscape, and growth factors and trends
15% free customization scope (equivalent to 5 annotator working days)	If yous need specific data, which is not currently within the scope of the report, nosotros will provide it to you equally a part of customization

Segments Covered in the Study

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2027. For the purpose of this study, Grand View Enquiry has segmented the global hasty snacks market based on the product, distribution channel, and region.

• Product Outlook (Revenue, USD One thousand thousand, 2016 - 2027)

  • Beef

  • Pork

  • Poultry

  • Others

• Distribution Channel Outlook (Acquirement, USD Million, 2016 - 2027)

  • Offline

  • Online

• Regional Outlook (Revenue, USD 1000000, 2016 - 2027)

  • N America

    • U.S.

  • Europe

    • Germany

    • U.K.

  • Asia Pacific

    • Red china

    • South korea

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa

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Source: https://www.grandviewresearch.com/industry-analysis/jerky-snacks-market

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